About

Philosophy

A successful and productive relationship begins with our listen, engage and connect philosophy. Every partner has a unique background, story, objective, goal and audience. Before Atlas can create and deliver your message, our team must first understand your business, audience, and goals.

Atlas Marketing maintains a core set of values with which we create and deliver messaging for our partners:

  • We are honest & work with integrity.
  • We have an equitable work/life balance.
  • We think strategically.
  • We are campaign driven.
  • We are driven.

Listen. Engage. Connect.

These values led us to create our philosophical process called listen. engage. connect.

At the heart, we listen.

Next, we engage with a variety of communications vehicles deliver your message.

Last, we connect with your audience to elicit a response.

Measuring Success

Measurement is necessary in today’s business world and we believe it should never be an afterthought for any campaign or project.

We focus on four categorical sectors to help identify program success – paid media (advertising, trade shows, etc.), earned media (reviews, testimonials, articles, interviews, etc.), shared (social) media and owned media (websites, email marketing, collateral, etc.). Each measurable result is based on specific objective and percentages related to the audience.