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How to increase your site traffic, the old-fashioned way

You just launched a beautiful new website. Everything is optimized, and metadata is in place. So now what? Just because it’s built, does not necessarily mean people will flock to it. There are all sorts of SEO tips you can do if you are tech … Read more

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Grammar’s Part When Telling Your Story

Editing your own work can sometimes be quite a challenge. Everyone’s end game is to ensure what you write conveys your message effectively and tells your story. The last thing you want to have is that beautifully-crafted piece discarded due to a grammatical error. To … Read more

white board

Whiteboards in a Mobile Society

The whiteboard was my first social media. My whiteboard hung on the door to my college dorm room. To me, it was also the predecessor to text messaging. The whiteboard, along with the cafeteria and the student lounge, was where I learned of happenings on … Read more

Tell your success story in a variety of ways

Congratulations! You’ve been nominated for the Pittsburgh Technology Council’s “Tech 50” awards. This award is a great achievement. Now, the question is: How do you capitalize on this success? Achievements offer a great way to present your brand to a wider audience.  They give your … Read more

Are you a good communicator?

My daughters are 13 and 10.  One of the many lessons I have learned since their births is the art of communicating.  Explaining why your daughter’s pet rabbit died unexpectedly takes some nifty footwork and forethought. As I have grown my own marketing firm over … Read more