news

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
December 11, 2014

The Difference Between News and Newsworthy – episode 5

In this episode, we talk to MPR Account Director Shannon Webber as she shares four questions we should always ask ourselves when determining if news is newsworthy for members of the media. It’s all about timeliness, proximity, impact and human interest. Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
December 08, 2014

Is Bigger Always Better?

Is Bigger Always Better? Grow Your Business By Increasing Your Value As a business owner, I can’t count how many times I’m asked, “How big is your company?” While this common question seems to make sense during a ‘getting to know you’ type of conversation, … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing

The Art of Constructing A ‘Thought Leader’

The Art of Constructing A ‘Thought Leader’ ‘Thought leader’ is a term that gets tossed around a lot these days, and for good reason. It sure sounds impressive, right? Being a ‘leader’ influences how people think and is definitely a powerful skill, but what does … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
November 03, 2014

SAE International: Taking an Annual Report to the Next Level

The Issue SAE International is a global association of more than 138,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries. In business since 1905, SAE had been using traditional annual reports to highlight the company’s activities throughout the preceding year. As … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
October 31, 2014

Common Sense in Marketing – episode 4

Sometimes too much content is overkill. In this episode, our Creative Director John Miller shares his thoughts on the “less is more” creative philosophy and how great design begins with understanding your medium, knowing your audience and realizing one size does not fit all. Read more