Chances are you’ve heard or even uttered the words yourself, ‘We should write a news release about (add the appropriate topic here)’ when your company has some breaking news to share with the world.
Measurement is a buzzword in marketing, but businesses don’t often take full advantage of the (free) tools available to them. One of my favorites is Google Analytics. If you don’t have an analytics tool attached to your website, I strongly recommend you use one. Google … Read more