news

May 2014

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
May 27, 2014

Elements of An Effective News Release

Chances are you’ve heard or even uttered the words yourself, ‘We should write a news release about (add the appropriate topic here)’ when your company has some breaking news to share with the world. 

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
May 09, 2014

The Who, What, When, Where & How to Website Statistics

Measurement is a buzzword in marketing, but businesses don’t often take full advantage of the (free) tools available to them. One of my favorites is Google Analytics. If you don’t have an analytics tool attached to your website, I strongly recommend you use one. Google … Read more