news

July 2014

The Marketing Mix Balancing Act
July 23, 2014

The Marketing Mix Balancing Act

Take a look at your email. How many messages did you receive today, this week, this month? If you’re like me, you have a least one personal email account and one professional email account. Between the two, I would suspect you average over 100 emails … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
July 14, 2014

Atlas Featured on TechVibe Radio

Click below to listen to Chris Martin talk about why targeting your audience gets your story heard, on the Pittsburgh Technology Council’s TechVibe Radio. Want more? Tune in to hear hosts Audrey Russo and Jonathan Kersting as they interview more of the movers and shakers in Pittsburgh’s … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
July 06, 2014

Using Stories As Sales Tools

I was recently talking with a potential client, who told me he wasn’t happy with public relations in general and specifically with his PR agency. I asked why and his response floored me.  “They got us coverage in the New York Times, but I’m a … Read more