news

December 2014

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
December 11, 2014

The Difference Between News and Newsworthy – episode 5

In this episode, we talk to MPR Account Director Shannon Webber as she shares four questions we should always ask ourselves when determining if news is newsworthy for members of the media. It’s all about timeliness, proximity, impact and human interest. Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
December 08, 2014

Is Bigger Always Better?

Is Bigger Always Better? Grow Your Business By Increasing Your Value As a business owner, I can’t count how many times I’m asked, “How big is your company?” While this common question seems to make sense during a ‘getting to know you’ type of conversation, … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing

The Art of Constructing A ‘Thought Leader’

The Art of Constructing A ‘Thought Leader’ ‘Thought leader’ is a term that gets tossed around a lot these days, and for good reason. It sure sounds impressive, right? Being a ‘leader’ influences how people think and is definitely a powerful skill, but what does … Read more