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Deflategate
May 12, 2015

Crisis Management – What can we learn from Deflategate?

The issue discussed at so many water coolers these days is whether or not Tom Brady actively knew about a small amount of air being removed from the footballs he threw during the 2014 playoffs. Does this really matter?  No!

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
April 17, 2015

How to Brand, Not Brag

Recently, I was asked how someone can brand one’s self or their company without bragging. To brag, at least according to the dictionary, means to say something in a boastful manner. Also while it may not necessarily be all-true, I typically find people who tend to … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
March 16, 2015

Atlas Shares Ways to Make an Impact When Asking for Funding

They say money makes the world go ’round. Life’s easy if have it but if you need it, you better know how to ask for it. In the latest edition of Pittsburgh Technology Council’s teQ, Chris shares some guidelines for business owners to help build successful relationships in preparation … Read more