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the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
August 30, 2016

Blurred Lines: Where Marketing and IT Meet

Until recently, marketing and IT were two very separate initiatives at any given company. The marketing department was traditionally in charge of strategic communications and IT was focused on operating and supporting electronic infrastructure. A few years ago, Gartner published a report titled “By 2017 … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing

Making Communication Count

Ever feel like you’re being talked at, as opposed to being talked to? In today’s world of social media “broadcast friends” (those folks that constantly post information, but you truly know nothing about) and the impersonal format of the Internet, it seems like information is … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing

Get Your ‘Game Face’ On for Trade Show Season

“Succeeding in business is all about making connections.” – Richard Branson A lot of companies view trade shows as a way to defend or improve their position in their perspective industries. Others see them as a way to make connections and build lasting relationships in … Read more