news

August 2016

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
August 30, 2016

Blurred Lines: Where Marketing and IT Meet

Until recently, marketing and IT were two very separate initiatives at any given company. The marketing department was traditionally in charge of strategic communications and IT was focused on operating and supporting electronic infrastructure. A few years ago, Gartner published a report titled “By 2017 … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing

Get Your ‘Game Face’ On for Trade Show Season

“Succeeding in business is all about making connections.” – Richard Branson A lot of companies view trade shows as a way to defend or improve their position in their perspective industries. Others see them as a way to make connections and build lasting relationships in … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing

Can You Spare A Million…Or Two?

The Top Five Ways to Make An Impact When Asking for Funding “I made my money the old-fashioned way. I was very nice to a wealthy relative right before he died.” – Malcolm Forbes You had a great idea, created a business plan, got some … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing

The Art of Constructing A ‘Thought Leader’

‘Thought leader’ is a term that gets tossed around a lot these days, and for good reason. It sure sounds impressive, right? Being a ‘leader’ influences how people think and is definitely a powerful skill, but what does that mean exactly? At the risk of … Read more