news

August 2016

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
August 30, 2016

The Art (and Science) of Telling a Story

Guidelines for Getting to the Point and Engaging Your Audience “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller  It’s difficult to argue that it doesn’t matter how great … Read more

Intellectual Property: Your Most Valuable Marketing Asset

Intellectual property (IP) is a term that often comes up in conversation but is challenging to define because it refers to an idea instead of a tangible item. IP rights position a business by differentiating products and services and raising brand awareness, but doing so requires … Read more

Startup or Tech Vet: Are You Ready When a Crisis Hits?

Crisis – like the location of Kathmandu – is vaguely known, but not clearly defined. When speaking with business leaders I often hear, ‘I wish I’d been more prepared’ when discussing how a crisis situation was handled. There is no such thing as ‘off the … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing

Social Media and the Psychology of Decision-Making

Just like death and taxes, another certainty is that decision-making is part of daily life in business. The big difference is not that people are making decisions, it’s how they are doing so based on the advent of social media, but let’s take a step … Read more