November 13, 2017

Tell your success story in a variety of ways

Congratulations! You’ve been nominated for an industry award. This award is a great achievement. Now, the question is: How do you capitalize on this success? Achievements offer a great way to present your brand to a wider audience.  They give your product or service credibility. … Read more

August 09, 2017

Are you a good communicator?

My daughters are 14 and 12.  One of the many lessons I have learned since their births is the art of communicating.  Explaining why your daughter’s pet rabbit died unexpectedly takes some nifty footwork and forethought. As I have grown my own marketing firm over … Read more

August 08, 2017

Je m’appelle Alaina = My name is Alaina.

This was my first career choice. I originally wanted to be a French translator (no, not write my name in different languages for fun).  But then, one communications class changed everything. I came to American University as a Foreign Language and Communication Media major with … Read more

June 21, 2017

Embrace video to tell your story

What has the YouTube generation taught us? My daughters (14 and 12 years old) don’t watch television, they enthusiastically follow YouTubers. More important, the website has taught millions they can find and learn anything from watching a video — I admit, I have used the … Read more

April 10, 2017

Is Social Media the only Marketing I need?

Facebook has been advertising their Live video streaming platform that states people spend three hours a day on Facebook. With a captive audience such as this, it’s no surprise there is a definite appeal to promote your business on social media and that appeal grows … Read more