news

February 2017

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
February 24, 2017

Utilizing data analytics to achieve goals and drive profits

We rebranded our company last year and what amazed me about the process compared to rebrands I’ve managed in the past was how data drove our decisions.  Although the process was a lengthy one — approximately 18 months — once the key was turned and … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
February 14, 2017

The Push Toward Mobile First

(Updated October 2018) According to Stone Temple, mobile and tablet devices accounted for 63 percent of Internet usage worldwide as opposed to 37 percent for desktops. It is prognosticated that mobile device activity will reach 2/3 majority by the end of the year.  There is … Read more