February 2017

understanding data
February 24, 2017

Utilizing data analytics to achieve goals and drive profits

We rebranded our company last year and what amazed me about the process compared to rebrands I’ve managed in the past was how data drove our decisions.  Although the process was a lengthy one — approximately 18 months — once the key was turned and … Read more

February 14, 2017

The Push Toward Mobile First

This past fall the world acknowledged a huge digital milestone. According to StatCounter Global Stats, mobile and tablet devices accounted for 51.3 percent of Internet usage worldwide as opposed to 48.7 percent for desktops. Even though the U.S. lagged behind those numbers (42 percent mobile/tablet … Read more