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5 Tips to Turn Employees into Brand Advocates

When it comes to work, there are some basic things every employee desires: to do a good job, to be acknowledged for doing a good job, to be part of the conversation and know you’re being heard. No one wants to feel unimportant, and if a company doesn’t keep their employees in the loop, chances are they are losing valuable brand awareness with some of their biggest advocates.

According to the 2019 Edelman Trust Barometer, employees – not CEOs, executives or marketing agencies – have more credibility with customers. How you communicate with employees, invest in them, and make them part of the process is critical to keeping spirits up and momentum going, which usually coincides with profits. This open dialogue can come in many forms. Whether it’s face-to-face or through the written word, an open line of communications builds a team environment and fosters your biggest brand advocates. By including your employees in the conversation, you extend your brand’s reach and arm these advocates with the tools to spread the word.

Here are a few tips to turn employees into brand advocates:

  1. Empower employees with knowledge and understanding of the company’s purpose and passion for the brand.
  2. Keep the communications open and consistent.
  3. Make sure to always address internal audiences (a.k.a. employees) as a group before disseminating any information to external audiences.
  4. Strike a balance between the written and verbal word.
  5. Speak to employees (not at them) and never forget to listen.

Every employee has the power to make any business great. All we have to do is give them the opportunity to do so.