news

Industry News

December 04, 2019

2020 Marketing Trends

2020 marketing trends are useful as we set strategies for future campaigns, but I am somewhat saddened to be writing a trends article when this year isn’t complete.  Such is the pace of business today.  Although this year has been promising in terms of technological … Read more

October 01, 2019

Social Media for General Contractors

Social media for general contractors is about building brand awareness and it may seem like a daunting task, however, let me assure you it is worth your time.  Social media is a vehicle to share your story, build brand awareness, and engage with your community, … Read more

September 13, 2019

Win More Business with Video

Win More Business with Video first appeared in Coatings Pro Magazine, September 2019 issue. One of the biggest challenges facing contractors, besides time, is the reliance on the traditional contracting marketing approach.  I define this as a focus on the ‘safe, on-time and under budget’ message that EVERY contractor uses regardless … Read more

the marketing agency in Pittsburgh, marketing, auto industry, aerospace, construction, manufacturing
July 23, 2019

How to increase website traffic, the old-fashioned way

You just launched a beautiful new website. Everything is optimized, and metadata is in place. So now what? Just because it’s built, does not necessarily mean people will flock to it. To increase website traffic there are all sorts of SEO tips you can add … Read more