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Atlas News

October 18, 2018

1994 is calling, and it wants to talk

Nearly 25 years… that is how long it has been since I graduated college. With all of my post-collegiate experience in public relations and marketing, my work has allowed me to grow professionally, learn from influential mentors, make a few mistakes and do some very … Read more

October 02, 2018

A Decade of Marketing Knowledge

2018 marks the 10thanniversary of owning my own business. During this time period, I have weathered a recession, opened a second office and worked with fantastic clients who are supportive, yet direct.  I thank them and my team for our collective success.  From a marketing … Read more

August 03, 2018

When the client picks your least favorite design

Clients pay the bills — shouldn’t they get what they want? Yes! Clients should receive appropriate deliverables tied to the objectives identified at the project start. However, it is the designer’s job to offer design solutions and guide the visual communication. Designers typically suggest multiple approaches … Read more

April 23, 2018

Creatively Conquering Content: How Visuals Can Win New Business

A driving force in business today is the creation of an attention-grabbing proposal or presentation. However, while it sounds like a simple solution, it’s no small thing. When a Request for Proposal (RFP) comes in the door, companies must invest time and money to prepare, … Read more