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Atlas News

August 03, 2018

When the client picks your least favorite design

Clients pay the bills — shouldn’t they get what they want? Yes! Clients should receive appropriate deliverables tied to the objectives identified at the project start. However, it is the designer’s job to offer design solutions and guide the visual communication. Designers typically suggest multiple approaches … Read more

April 23, 2018

Creatively Conquering Content: How Visuals Can Win New Business

A driving force in business today is the creation of an attention-grabbing proposal or presentation. However, while it sounds like a simple solution, it’s no small thing. When a Request for Proposal (RFP) comes in the door, companies must invest time and money to prepare, … Read more

November 13, 2017

Tell your success story in a variety of ways

Congratulations! You’ve been nominated for the Pittsburgh Technology Council’s “Tech 50” awards. This award is a great achievement. Now, the question is: How do you capitalize on this success? Achievements offer a great way to present your brand to a wider audience.  They give your … Read more

August 09, 2017

Are you a good communicator?

My daughters are 13 and 10.  One of the many lessons I have learned since their births is the art of communicating.  Explaining why your daughter’s pet rabbit died unexpectedly takes some nifty footwork and forethought. As I have grown my own marketing firm over … Read more