Rebranding for the future The Issue For six years, Martin Public Relations successfully told client stories. While public relations was a service offering of ours, it only represented a small percentage of the actual work being done by the team. In 2015 it became … Read more
The Issue The Sewickley Heights Golf Club (SHGC) has membership programs to fit the needs of individuals, families and corporations. One of the lesser-known options is the house membership – a program that allows families to take advantage of the various dining areas at the … Read more
The Issue SAE International is a global association of more than 138,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries. In business since 1905, SAE had been using traditional annual reports to highlight the company’s activities throughout the preceding year. As … Read more
URA looks to share success stories and simplify their message As the marketing partner for the City of Pittsburgh’s Urban Redevelopment Authority (URA), Atlas Marketing created a campaign to showcase the organization’s Entrepreneur Fund.
Proactive communications averts a crisis The Issue Change was taking place at Zippo, the manufacturer of the iconic lighter. Company-wide challenges included: 1) remaining relevant in an anti-smoking world, 2) launching a new product – Zippo Blu, 3) combating product counterfeiting on an international level … Read more