Marketing mix balance

Complex ideas are what we gravitate toward.

Atlas Marketing is ready to partner with you to develop a marketing strategy that balances traditional marketing with digital technology.  Balance generates results in a measured and flexible marketing program based on a simple story.

Clients rely on our marketing process to simplify complex ideas in clever and agile ways.  Our responsibility is to help your customers make decisions while the Atlas team collects and analyzes data along the way to meet campaign goals.

Marketing Strategy

When developing a marketing strategy, the first step is to establish a complete understanding of the business model, marketing objectives and challenges facing an organization.  Having a complete picture of the business provides opportunities to avoid systemic obstacles within the organization and reduce cost overruns that ruin marketing campaigns.  This approach has built successful campaigns that have:

  • Established product names for over 18 different products.
  • Uncovered a new use for a legacy product.
  • Created multiple regional advertising campaigns.
  • Developed brand values for over 20 different companies.
  • Rebranded several companies in various categories.

Communications

Communications is vital to every marketing leader and a lack of focused communications results in millions of lost dollars.  That is why clients turn to us for message creation – when solid messaging is established, responses to a specific and simple story result in direct action.  Direct action leads to improved engagement, sales and awareness through:

  • Public/Media Relations
  • Crisis communications
  • Social media
  • Email campaigns
  • Message and media training

Digital

Atlas Marketing applies our experience and uses electronic channels to tell stories to promote brands, products and services.  Digital marketing is complex, and we choose to simplify the complex by applying our platform to conduct campaign analytics, mine data and monitor online stories.

  • Email marketing
  • Landing page creation
  • Blog writing and monitoring
  • Social media
  • Chatbot creation and management
  • Customer Relationship Management System (CRM)
  • Sales and marketing automation
  • Ad buying and retargeting