Ironworkers Local 404
Owner Outreach Campaign
Ironworkers Local 404 and their contracting partners turned to Atlas to develop and execute a campaign for introducing Ironworkers to regional owners who do not currently have relationships with Union Ironworkers. The integrated campaign included a variety of outreach tools such as emails, postcards, press releases, and phone calls. The capstone piece of the campaign was a four-page cover wrap on the 2018 Sports Illustrated NFL Draft issue. This initial phase of the campaign produced 20 positive opportunities (to date).