Dermatologist On Call
Skin Cancer Awareness
May is Skin Cancer Awareness month and DermatologistOnCall wanted to do its part to educate the public on the importance of spot checks. It also reminded people of their online service that connects patients with board-certified dermatologists. Through the service, patients can upload pictures and questions for a real dermatologist who would provide online consultation within 24 hours. Atlas extended the public relations reach with a series of digital, native advertising and press releases. The results included the largest amount of site activity and registered users the service had received since inception.