Dermatologist On Call

Skin Cancer Awareness

May is Skin Cancer Awareness month and DermatologistOnCall wanted to do its part to educate the public on the importance of spot checks. It also reminded people of their online service that connects patients with board-certified dermatologists. Through the service, patients can upload pictures and questions for a real dermatologist who would provide online consultation within 24 hours. Atlas extended the public relations reach with a series of digital, native advertising and press releases. The results included the largest amount of site activity and registered users the service had received since inception.

Press Releases: four were distributed over the course of 8 weeks


Content Amplification – Images and headlines below were distributed across the Internet to a specific set of demographics. This was one of the reports highlighting recorded impressions and click-throughs to a branded landing page.