Atlas News

Tell A Story Day

Tell a Story Day is April 27.  At Atlas Marketing we love telling stories, so when we found this holiday, well that was just icing on the cake! Storytelling is a way to connect with people, learn from others, and share memories. Stories make us laugh and cry, horrify or sing sweetly to our souls. They can create a patchwork of our lives and an escape from reality.

In our research on National Tell A Story Day, we found the United States celebrates the day on April 27 while the UK celebrates on October 27. We thought it was strange the two countries celebrated the same day exactly six months apart. Something tells us there’s a story there. No direct organization is credited with developing the holiday but storytellers, as well as libraries across the country, are no doubt embracing the day with stories to share.

So what’s our story? Here’s a short one from Chris Martin on the origins of our tagline – We tell stories for people who build things.

Albert Einstein once said, “If you can’t explain it to a six-year-old, you don’t understand it yourself.” That is what our tagline means – tell a story in the simplest manner possible.

For us at Atlas Marketing, its basis is a little more personal.  Our president’s father, Jim Martin, would question Chris as to what it is that he does for a living since graduating from college. After years of giving a textbook answer of what public relations and marketing are, one day his response was simple, “Dad, I tell stories.” His father’s response, “Well, it took you long enough to simplify it for me.” Thank you, Dad. From that conversation over beers at a social event a philosophy was embraced.  In fact, we incorporate it into our marketing strategy process.

At its core, the Atlas Marketing philosophy is based on the Keep It Simple Stupid (KISS) process.  The philosophy of we tell stories for people who build things is designed to create connections with audiences in a variety of executions that meet our objectives.  That is as technical as we’ll get. Our job is to dive into a company’s messaging and clarify it.  In the simplest of terms.

An even better summary lies in a quote attributed to Chris, “I wish I had a nickel for every time I am asked, but the upside is that people are noticing our work and that is the best story of all.”