Atlas News

Tell A Story Day

At Atlas Marketing we love telling stories, so when we found out that April 27 is National Tell a Story Day, well that was just icing on the cake! Storytelling is a way to connect with people, learn from others, and share memories. Stories make us laugh and cry, horrify or sing sweetly to our souls. They can create a patchwork of our lives and an escape from reality.

In our research on National Tell A Story Day, we found the United States celebrates the day on April 27 while the UK celebrates on October 27. We thought it was strange the two countries celebrated the same day exactly six months apart. Something tells us there’s a story there. No direct organization is credited with developing the holiday but storytellers, as well as libraries across the country, are no doubt embracing the day with stories to share.

So what’s our story? Here’s a short one from Chris Martin on the origins of our tagline – We Tell Stories.

Albert Einstein once said, “If you can’t explain it to a six-year-old, you don’t understand it yourself.” That is what We Tell Stories means – tell a story in the simplest manner possible.

Its basis lies in my father’s ongoing questioning of what it is that I do for a living since graduating from college. After years of giving a textbook answer of what public relations and marketing are, one day I finally told him, “Dad, I tell stories.” His response, “Well, it took you long enough to simplify it for me.” Thank you, Dad.

I strongly believe in the K.I.S.S principle and applying that to our work at Atlas Marketing. At its core, We Tell Stories is designed to build connections with audiences in a variety of executions that meet our objectives. I promise that is as technical as I’ll get. Our job is to dive into a company’s messaging and clarify it.

I wish I had a nickel for every time I am asked, but the upside is that people are noticing our work and that is the best story of all.