Urban Redevelopment Authority Case Study
URA looks to share success stories and simplify their message
As the marketing partner for the City of Pittsburgh’s Urban Redevelopment Authority (URA), Atlas Marketing created a campaign to showcase the organization’s Entrepreneur Fund. Campaign components include print advertisements and digital banner advertisements driving traffic to the URA website by highlighting several companies throughout Pittsburgh that have benefited from URA funding. Additionally, Atlas Marketing developed a branded campaign highlighting the Consumer Home Loan program and Housing Department within the URA. The previously created materials were lengthy, difficult to understand, and did not effectively inform the reader. Our task – simplify the message and provide a consistent design through the creation of advertisements, a brochure detailing the various loan programs and individual product sheets.