Atlas Marketing works with Trade Publication to Tell Client’s Story
Pavement Preservation, Fall 2014 issue
“No one wants to resurface a road they know will experience cracking within 12 to 24 months,” said Matt Johnson, president of Russell Standard/Hammaker East. “FiberMat® delays cracking for years, which eliminates the cost of remobilizing road construction crews and investing in more materials for at least one to three additional times, which ultimately delivers a long-term cost saving.”
As part of a larger marketing project, Russell Standard/Hammaker East turned to Atlas Marketing to share how they use a product called FiberMat to extend the life of the U.S. 64 in North Carolina. Our efforts included photography, a project profile for their sales department (and website) and public relations. The PR efforts resulted in a byline Atlas created and submitted on behalf of the company to the trade publication Pavement Preservation. The excerpt above is from that article. Click to read the entire article.