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1994 is calling, and it wants to talk

Nearly 25 years… that is how long it has been since I graduated college. With all of my post-collegiate experience in public relations and marketing, my work has allowed me to grow professionally, learn from influential mentors, make a few mistakes and do some very … Read more

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October 02, 2018

A Decade of Marketing Knowledge

2018 marks the 10thanniversary of owning my own business. During this time period, I have weathered a recession, opened a second office and worked with fantastic clients who are supportive, yet direct.  I thank them and my team for our collective success.  From a marketing … Read more

August 03, 2018

When the client picks your least favorite design

Clients pay the bills — shouldn’t they get what they want? Yes! Clients should receive appropriate deliverables tied to the objectives identified at the project start. However, it is the designer’s job to offer design solutions and guide the visual communication. Designers typically suggest multiple approaches … Read more

July 19, 2018

How to increase your site traffic, the old-fashioned way

You just launched a beautiful new website. Everything is optimized, and metadata is in place. So now what? Just because it’s built, does not necessarily mean people will flock to it. There are all sorts of SEO tips you can add if you are tech … Read more

June 20, 2018

Grammar’s Part When Telling Your Story

Editing your own work can sometimes be quite a challenge. Everyone’s end game is to ensure what you write conveys your message effectively and tells your story. The last thing you want to have is that beautifully-crafted piece discarded due to a grammatical error. To … Read more