Branding

Branding is defined as the elements that help a company or product stand apart from the competition. Jeff Bezos said that a brand is “what people say about you when you’re not in the room.” At Atlas Marketing, we believe a brand is much more than a logo. It is the impression a company makes on clients, stakeholders, and the community.

The Atlas Marketing team has supported a variety of existing brands, growing their story, and developing deeper client connections. When tasked with building a brand, Atlas uses our story-telling approach which defines the characters, the goals, and the steps to achieve success. We combine a narrative along with visuals to create a unique brand that engages and drives customers’ actions and employee pride.

As we develop a brand, we look at all aspects to build a cohesive viewpoint. The results of the Atlas Marketing branding process include a story that is unified and consistent across all marketing tactics — and beyond. When we build a brand, we look at a variety of aspects, including naming; mission/vision/core values; taglines; logo design, and other visual elements including color, fonts, typography; imagery style; brand positioning; and messaging tone. Each of these elements makes up a brand story customers learn to recognize and ultimately trust over time.

Our Work in Action

marketing communications, website, social media, public relations, Atlas Marketing, media training, crisis communications

Atlas Marketing works with the IAQG to manage and design the global organization's website. This site, a WebAward winner, serves as the central repository for communications and the backbone for the group's global collaboration system.

    IAQG

    Atlas Marketing designed, developed, and wrote the website for MOST, the national training fund for the International Boilermakers. A result of the new site as a Web Marketing Association WebAward.

      MOST
      marketing communications

      To raise awareness of the skill and dedication Ironworkers bring to construction projects throughout the country, the International and multiple locals throughout the country relied on Atlas Marketing to tell their story through message development, media relations, and media training.

        Ironworkers

        In conjunction with the Keystone Contractors Association, Atlas Marketing produces and serves as co-host of the Building PA Podcast. Services include digital advertising, emails, social media and website design and development.

          Building PA Podcast