Branding is defined as the elements that help a company or product stand apart from the competition. Jeff Bezos said that a brand is “what people say about you when you’re not in the room.” At Atlas Marketing, we believe a brand is much more than a logo. It is the impression a company makes on clients, stakeholders, and the community.
The Atlas Marketing team has supported a variety of existing brands, growing their story, and developing deeper client connections. When tasked with building a brand, Atlas uses our story-telling approach which defines the characters, the goals, and the steps to achieve success. We combine a narrative along with visuals to create a unique brand that engages and drives customers’ actions and employee pride.
As we develop a brand, we look at all aspects to build a cohesive viewpoint. The results of the Atlas Marketing branding process include a story that is unified and consistent across all marketing tactics — and beyond. When we build a brand, we look at a variety of aspects, including naming; mission/vision/core values; taglines; logo design, and other visual elements including color, fonts, typography; imagery style; brand positioning; and messaging tone. Each of these elements makes up a brand story customers learn to recognize and ultimately trust over time.