Construction marketing requires industry experience. Knowing the difference between a steel column and a beam goes a long way when talking with contractors and architects. So does understanding the need for rebar in foundational work and when is the best time to pour concrete. Those who work in the industry expect people to understand their language. We do.
The Atlas Marketing team works with architects, contractors, engineers, developers, labor groups, and trade associations to tell their stories. Telling these stories requires a simplification of complex items that balance the industry expectation, yet compel customers and others to stay focused on the amazing accomplishments that so many take for granted.
For example, the main focus of our construction marketing approach is to help the construction industry break away from traditional construction marketing. That is, every contractor, architect, developer, and labor group all say the same thing – we are safe, on time, and under budget. These messages are strong and in no way are any of them unimportant, however, if every company within an industry uses the same tagline, how can customers understand the difference between companies?
It is easy – they focus on price. Focusing on price creates less focus on skill, expertise, and value.
Working in the construction marketing field also requires knowledge that goes beyond just agreeing this is a very exciting industry. Atlas Marketing asks detailed questions that go beyond marketing communications. We’ve been on more job sites than we can count and apply the knowledge gained to every construction marketing project. This experience leads to finding success for many clients, such as:
- Pitching stories of construction workers climbing 40-foot steel columns for fun to media across the country
- Increasing social media engagement 20% for a general contractor
- Using the cover of Sports Illustrated to generate over $150 million in manhours
- Launching and promoting a national safety training award
- Unifying advertising and PR to garner over 1,000 applicants
Atlas Marketing works with general contractors, architects, engineers, developers, labor groups, and trade associations to develop a marketing strategy that showcases the value provided. By telling stories that highlight the individual value proposition, Atlas Marketing builds success for our clients. That is the true value of experience combined with storytelling.