Telling stories successfully for some of the most complex industries on the planet through public relations.
For over a decade, Atlas Marketing has developed relationships with members of the trade and general media. These relationships allow the Atlas Marketing team to provide public relations, marketing communications and media relations counsel for clients in the aerospace, automotive, biotech, construction, food manufacturing, healthcare, industrial and manufacturing industries.
Our approach centers on message creation – when we establish solid messaging, we are confident responses to a story result in direct action. Direct action leads to improved engagement, sales and awareness. Read our post on elements of an effective news release to see how we apply direct action.
Based on our marketing strategy process, the Atlas Marketing team listens to gain an understanding of your business. This step proves critical to the success of the campaign because a public relations outreach effort impacts every facet of your company.
Through our work with CMOs, marketing directors and communications managers, we find simple and straightforward messaging generates the best results. These messages are delivered through a variety of vehicles such as blogs, articles for trade or consumer publications, videos and television or radio interviews. Our team searches for appropriate vehicles to tell your story relevant to your industry.
The Atlas PR advantage lies in our ability to curate your message and then determine the best methods for distributing your story. Through our StorySend news release distribution platform, we reach reporters and editors around the globe in a strategic and targeted manner. It is a simple approach that generates results.
Want to read more of our thoughts on public relations? We have curated a few relevant posts for your review.