Marketing Strategy

Marketing Strategy at Atlas Marketing entails a holistic approach that includes a complete understanding of the business model, marketing objectives, customer behaviors, and current and future challenges facing an organization.  We gain this understanding through a structured strategy session designed to create a custom marketing communications plan around your business, not just a specific product or service.

Armed with exercises designed to break down the various marketing and business activities, the Atlas Marketing team tailors each marketing strategy session based on specific objectives.  As navigators, we guide your team through the marketing strategy development process.  Together, we consciously break apart the various business functions – how will sales and marketing cooperate; can operations fulfill the delivery promise; are there enough team members to bring success to the company – to arrive at a plan that details value for your customers.

This structured process is designed to unearth more than a marketing plan.  By combining a company’s mission, messaging and business direction with industry and competitive research, we build a relatable story.  Upon the completion of a marketing strategy session, clients receive a session document containing all research, specific messaging, brand values that establish the company value proposition, and a marketing communications plan that details multiple methods for telling your story.

Strategy Clients

marketing communications, website, social media, public relations, Atlas Marketing, media training, crisis communications

IAQG is the international quality standards group for the aerospace industry. Atlas Marketing helps define its marketing strategy and includes communications, advertising, social media, website design, and a global collaboration platform.

    IAQG

    Consulting with the general contractor’s marketing director, Atlas refocused their marketing strategy and refined their marketing message for both internal and external audiences.

      PJ Dick

      Atlas Marketing created the marketing strategy that promotes the national safety and training arm of the Boilermakers labor union. The plan focuses on emphasizing the value of a union-trained workforce on a national level.

        MOST

        After facilitating a strategy session for WPES, the Atlas Marketing team developed a marketing strategy that focuses on communications, social media, advertising, and digital lead generation.

          West Penn Energy Services

          A leader in boiler repair services, APM engaged with Atlas to develop an internal communications strategy to align with their team. The FLEET Strategy reduced safety related issues while delivering a communications channel between headquarters and its regional sites.

            APM

            Atlas has enjoyed a long-standing relationship with the Ironworkers and has directed a 5-state marketing campaign that included television, radio, PR, website design, and print advertising.

              Ironworkers

              The nation’s fifth largest roofing and sheet metal contractor turned to Atlas to reinvigorate their marketing strategy that includes social media, digital advertising and PR. The strategy covers the company’s five regional offices over a seven-state region.

                Kalkreuth

                Established a marketing strategy that included management and implementation of social media, website, PR, and advertising for the road construction and asphalt manufacturer.

                  One of the country’s largest union labor organizations engaged with Atlas to develop their overall marketing strategy and social media messaging.

                    United Steelworkers