marketing strategy

Marketing Strategy at Atlas Marketing includes a complete understanding of the business model, marketing objectives and challenges facing an organization.



Marketing Strategy

The Marketing Strategy at Atlas Marketing entails a wholistic approach that includes a complete understanding of the business model, marketing objectives and challenges facing an organization.  We gain this understanding through a structured strategy session designed to create a custom marketing communications plan around your business, not just a specific product or service.

We have found most industrial and manufacturing companies do not focus on the business when developing their marketing strategy.  This is a disadvantage, and one that we feel presents an opportunity to showcase our storytelling approach through a business-centric, strategy development stage.  Since our formation, we have generated results for multiple clients, including:

  • Established product names for over 18 different products.
  • Uncovered a new use for a legacy product.
  • Created multiple regional advertising campaigns.
  • Developed brand values for over 20 different companies.
  • Rebranded several companies in various categories.

Armed with proven exercises that break down the various marketing and business activities, the Atlas Marketing team tailors each strategy session based on specific objectives.  As navigators, we guide your team through the strategy development process.  To achieve this, we consciously break apart the various business functions – how will sales and marketing cooperate; can operations fulfill the delivery promise; are there enough team members to bring success to the company – to arrive at a plan that details value for your customers.  Throughout the entire process, our team asks questions that help us all achieve clarity.

This structured process is designed to unearth more than a marketing plan.  By combining a company’s mission, messaging and business direction with company and competitive research, we build a relatable story.  Upon the completion of a strategy session, clients receive a session document containing all research, specific messaging, brand values that establish the company value proposition and a marketing communications plan that details multiple methods for telling your story.

Want to learn more?  Schedule a meeting with Chris Martin, our president, or email him directly.

Marketing Strategy

Below are clients who have engaged with Atlas Marketing through our strategy session process.  Click on the logo to see more.


Want to read more of our thoughts on marketing strategy?  We have curated a few relevant posts for your review.

The Marketing Mix Balancing Act

The Value of Telling a Story

Utilizing Data Analytics to Achieve Goals and Drive Profit

Tell Your Success Story in a Variety of Ways

Embrace Video to Tell Your Story

The Art of Constructing a Thought Leader