Digital Marketing

Digital marketing is complex.  Atlas Marketing works with clients to simplify the complex by applying our platform to conduct campaign analytics, mine data, and monitor online stories.  Analytics is the big differentiator in creating a focused solution.  The Atlas Marketing team relies on analytics to build the strategy, applies our experience and knowledge of the various platforms, and uses electronic channels to tell stories to promote brands, products, and services.

Within the digital marketing realm, Atlas Marketing provides various services and reporting including:

  • Email marketing
  • Landing page creation
  • Blog writing and monitoring
  • Social media
  • Chatbot creation and management
  • Customer Relationship Management system (CRM)
  • Sales and marketing automation
  • Ad buying and retargeting

The real value lies in connecting with your customers where they are – the home, office, car, or as they are making the final decision to purchase your services.  Generating opportunities to tell your story leads to connections that grow business and gain market share.  Digital Marketing creates the ability to be found, which in turn drives engagement.

Connecting these opportunities is the basis of our marketing strategy process.  The process has proven to generate success for our clients over the past two decades.  More importantly, the Atlas Marketing team recognizes that each campaign requires customized solutions.  Using digital platforms to amplify the story to countless customers is how we achieve success for our clients.

Digital clients

Social media is ever-changing and the Atlas Marketing team takes pride in remaining current while providing focused strategies.

Safety4Data, a data security platform created by the Prague-based IT-CNS, Inc. engaged with Atlas Marketing to establish the US-based messaging, digital marketing, and social media efforts.

    Safety4Data
    marketing communications, website, Hanco, social media

    Hanco, Inc., a leader in gearbox repair for the manufacturing industry has partnered with Atlas Marketing to develop a website, strengthen social media, and launch a digital marketing campaign focused on lead generation.

      Hanco, Inc.
      marketing communications, website, social media, public relations, Atlas Marketing, media training, crisis communications

      IAQG is the international quality standards group for the aerospace industry. Atlas Marketing helps define its marketing strategy and includes communications, advertising, social media, website design, and a global collaboration platform.

        IAQG

        After facilitating a strategy session for WPES, the Atlas Marketing team developed a marketing strategy that focuses on communications, social media, advertising, and digital lead generation.

          West Penn Energy Services

          The Mississippi-based general contractor engaged with Atlas to empower their social media to reach new audiences and tell their story. The Atlas team also re-energized their website to focus on their expertise and improve access for their customers.

            Thrash Commercial Contractors

            In conjunction with the Keystone Contractors Association, Atlas Marketing produces and serves as co-host of the Building PA Podcast. Services include digital advertising, emails, social media and website design and development.

              Building PA Podcast