Crisis Communications

Crisis communications preparation and management ensures brands and companies overcome disruption.

Atlas Marketing defines a crisis as a disruption to normal operations.  Most of the time, these situations lead to significant challenges, and having a plan in place to address the onslaught of scrutiny is the best defense.  Atlas Marketing has the experience to guide brands and companies through the various preparation stages of crisis communications, including plan development, response preparation, message planning, and media training.

It’s not if, but when.  That is the approach Atlas Marketing takes when preparing for any situation.  Understanding the information shared during a volatile situation is a valuable currency, it is vital to overcome the fear aspect of a situation.  Your brand, customers, employees, and reputation are potentially at stake.  Atlas Marketing combines this knowledge with ongoing preparation as the secret to successfully address, manage, and overcome any crisis situation.

crisis communications management - navigate the PR challenges with these preparation tips

Crisis management clients

marketing communications, public relations, Atlas Marketing, media training, crisis communications

To address the various crisis scenarios facing the retail pretzel provider, Atlas Marketing created the corporate crisis communications plan that addressed food and no-food related issues.

    Auntie Anne's Pretzels
    Zippo logo

    As the iconic lighter prepared to launch new product, Atlas Marketing supported the effort with a crisis communications plan that addressed smoking cessation, counterfeiting, and downsizing.

      Zippo

      To prepare for the potential negative media coverage and possible backlash to the announcement of the selected design, the Atlas Marketing team created a crisis communications plan and managed media relations efforts.

        Flight 93 National Memorial

        During multiple road and bridge construction projects, PENNDOT relied on the expertise of Atlas Marketing to develop and manage a crisis communications plan.

          PENNDOT
          marketing communications, public relations, Atlas Marketing, media training, crisis communications

          Peoples Natural Gas tasked Atlas Marketing with the creation of a crisis communications plan to manage various scenarios within the natural gas provider's business.

            Peoples Natural Gas
            Haller Enterprises logo

            Atlas Marketing supported the Haller team during a crisis situation that resulted in the development of a crisis communications plan.

              Haller Enterprises