My most memorable project came while working for Auntie Anne’s Inc. and how our team ‘owned’ National Pretzel Day. We earned TV, radio and newsprint coverage in creating the largest one-day media event in the company. I apply that experience to every project.
When traveling, do you have a regiment that you follow? For any media tour or meeting, I always do a dry run of the day the night before. I still don’t trust GPS 100% and the last thing I want to do is miss an interview because of bad directions.
Coffee/tea – Coffee in the morning to get going and tea in the evening to wind down.
Book/Movie – Books, I always find the book way more interesting than the movie.
Ice cream/cake – Cake
Roller coaster/merry-go-round – Merry-go-round. There’s something fun and nostalgic when you’re on one.
