work

Our Construction Story

Creating solutions for an industry

Construction is an important sector that contributes to the growth of our economy and Atlas Marketing works with those responsible for building and sustaining the infrastructure of our nation. Our experience includes various campaigns that include recruitment, workforce development, business development outreach, crisis communications and strategy. Check out our latest construction work.

Resources

Articles Project Profiles

Below are our most recent construction clients.  To learn more click here to start a conversation.

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A video showcasing one of the 17 programs from MOST, the Boilermakers’ national safety and training program.

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A portion of the Owner outreach campaign that included a Sports Illustrated cover wrap for Ironworkers throughout Central Pennsylvania region.

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How do you encourage and promote participation in the national MOST program to Boilermaker business managers? Create a national award that honors the culture of safety, while shining the spotlight on the local leaders who encourage and support the ongoing safety training MOST provides.

 

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MOST Programs, the national safety and training programs of the International Brotherhood of Boilermakers, turned to Atlas Marketing to update their public facing website.

Boilermakers' MOST National Tripartite Alliance Conference Stage Backdrop

The MOST National Tripartite Alliance conference presents an opportunity to discuss safety issues, legislative challenges and industry trends annually.  MOST tasked Atlas Marketing with providing strong visual support and documenting the annual industry conference year after year.

Russell Standard/Hammaker East FiberMat Article

Russell Standard became a licensed supplier of FiberMat, a fiberglass infused road substrate, and turned to Atlas Marketing to tell their story throughout the East Coast.


Ironworkers Brochure

Ironworkers throughout a five-state region – Indiana, Ohio, West Virginia, Kentucky and western Pennsylvania – were intent on increasing their market share.  Atlas Marketing developed an integrated strategy that included television, outdoor, radio, digital and PR outreach.

Ironworkers Poster

Ironworkers Local No. 3 faced a declining membership and an ominous increase in large-scale construction projects in the Pittsburgh region.   In an industry defining campaign, Atlas Marketing developed a strategy that led to unprecedented numbers.

BNAP Ad

To recruit Boilermakers on a national level, the Boilermakers’ National Apprenticeship Program turned to Atlas Marketing to develop and execute a campaign that addressed the ‘in-your-face’ attitude that is required to become a Boilermaker.