Connecting with Your Audience
Think about one of the most endearing stories from your family. Got it? Is it from a holiday or a memorable family vacation and it more than likely happened a few years ago?
That is the power of a story – people remember it!
We are bombarded each day with items clamoring for our attention, but the stories that remain are those that relate to something in our personal lives. A connection is made and we tell someone else about it… then they tell someone and more connections are made.
That is the goal for all corporations and organizations, to be remembered enough for someone to take action. With the technology cycle becoming shorter and shorter, it is content (or should I say the story) that will connect people with brands, products or events.
As you consider the best method for reaching new customers or ensuring people attend your next event, think of a story that leaves people smiling and shaking their heads positively when they hear about it. You’ll be surprised at the connections you’ll make.
Need help finding your story? Give us a call or shoot us an email, we’d love to help find your story and tell it to the world!