Marketing That Powers Manufacturing Success
As a manufacturing facility owner or manager, you understand the value of expertise, accuracy, and responsiveness that reflects the needs of the manufacturing industry. At Atlas Marketing, we speak your language—literally and figuratively. We know the difference between CNC machining and injection molding, the critical role of tolerances play in production runs, and the importance of uptime in your operations. This knowledge gives us the ability to connect with your customers, supply chain partners, and employees in a way that generates growth.
Understanding Your Industry
Our team doesn’t just market manufacturing; we immerse ourselves in it. Whether it’s walking your production floor, engaging with engineers, or learning the intricacies of your supply chain, we aim to simplify complex processes and highlight the impressive achievements behind every product. From raw materials to finished goods, we tell your story in a way that differentiates your brand and products to drive measurable results.
Why “Quality, Efficiency, and Innovation” Isn’t Enough
In manufacturing, most companies rely on the same message: “We deliver the highest quality products through our innovative process that results in the most efficient delivery,” While these principles are critical, these words do not speak to the value your team provides to your customers. Atlas Marketing works to simplify your story in a way that ensures your company stands alone. Experience tells us that when working in a crowded market where every competitor claims the same strengths there quickly becomes a race to the bottom, where price becomes the sole differentiator.
Atlas Marketing helps manufacturing companies redefine their messaging. By focusing on your unique skills, expertise, and value proposition, we shift the narrative from generic promises to compelling stories that position your business as the industry leader you are.
Expertise That Drives Results
Marketing manufacturing excellence requires going beyond brochures and ad copy. Atlas Marketing gets into the details, asking tough questions and applying insights gained from years of working with other manufacturing clients. Here’s what we’ve achieved for companies like yours:
- Driving Workforce Impact: Using strategic storytelling to attract and retain skilled tradespeople and engineers.
- Maximizing Campaigns: Integrating advertising and PR to drive measurable growth in leads and new sales growth.
- Increasing Visibility: Securing media coverage in local and industry publications that builds brand authority.
- Telling the Story: Coordinating speaking engagements and product launches to strengthen market segment leadership.
Telling Your Story to Build Success
At Atlas Marketing, we partner with manufacturers to craft strategies that showcase your unique value. Whether you’re a precision machining shop, a large-scale assembly plant, or a leader in additive manufacturing, we’ll develop a narrative that highlights what sets you apart.
With our combination of industry expertise and storytelling, we help manufacturing businesses like yours grow, expand, and thrive in a competitive market. That’s the true power of experience and telling a story.
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Our work in action
Tucor
As masters of water irrigation and systems that distribute water, Tucor turned to Atlas Marketing to manage social media, design product sales sheets, and support trade show promotion via public relations.
LANE Enterprises
After acquiring a West Coast pipe manufacturer, Lane Enterprises partnered with Atlas to unify their brand. Atlas conducted an industry survey and developed a national marketing strategy spanning PR, social media, web design, advertising, and digital marketing.
Hussey Copper
The largest U.S. copper manufacturer partnered with Atlas to boost sales and grow their workforce. Atlas designed product sales sheets, catalogs, and a digital recruitment campaign, driving workforce expansion company-wide.
CAB Products
CAB Solar is one of the largest producers of wire hanging systems for the solar industry. Atlas Marketing supports their internal marketing team in social media and design. In addition, the Atlas team promotes new products via design and public relations.
AFP
Global food manufacturer AFP turned to Atlas for branding and packaging support, including redesigned product packaging and translation of sales sheets for global use.
Hanco, Inc.
Hanco, Inc., a leader in gearbox repair for the manufacturing industry has partnered with Atlas Marketing to develop a website, strengthen social media, and launch a digital marketing campaign focused on lead generation.